Who’s Coaching You?

A young man with light brown hair, wearing a black shiny jacket, is sitting in front of a black backdrop with logos and text related to ice skating and broadcasting.

Jamie Hammond

Head Coach & Founder

🇬🇧 Competed Internationally for Great Britain
⛸️ Experienced Ice Skating Coach
👥 Coaches Skaters Across Different Ages & Abilities

A stylized illustration of a female figure ice skating, superimposed over a large red check mark.

Davond's head coach Jamie is a former international ice dance competitor who represented Great Britain internationally and competed in the highest category of Ice Dance at the British Figure Skating Championships, alongside Olympians from the 2026 games.

Having coached skaters across different ages and abilities, Jamie understands that every skater learns differently. He created Davond to make detailed coaching more accessible and give skaters additional support between their regular lessons.

What Davond Stands For

Accessible

Online Coaching Support you can access wherever you are, whenever you need it.

Adaptable

Revisit coaching at your own pace and use Davond alongside your individual skating journey.

Affordable

Additional skating support without the financial burdon of private lessons.

The Story behind Davond

When coaching skaters, Jamie recognised how much information there can be to take in during a single lesson.

Body position. Edge control. Weight transfer. Knee bend. Timing. Which does what.

Trying to remember all of that while actually skating isn't easy.

Davond was created to give skaters a reliable place to revisit those details away from the rink — with clear demonstrations, detailed breakdowns and common mistakes explained.

The goal is simple: help skaters understand what they're working on so they can make more of their time on the ice.

Davond isn't designed to replace your regular coaching — it's designed to help you get more from it.